National Volunteering Week Spotlight: Michael Miller
At SponsorPulse, we’re lucky to have people on our team who show up not just in their work, but in their communities as well. For National Volunteering Week, we’re highlighting Michael Miller, our Head of Sales and Representation, whose passion for giving back is deeply rooted in his involvement with the JCC Maccabi Games. What started as a way to support his son quickly became something much bigger - creating meaningful experiences for young athletes and helping build a strong sense of community along the way.
We asked Michael a few questions about what volunteering means to him:
What got you involved in volunteering with (minor baseball)?
I first got involved as a volunteer head coach with the JCC Maccabi Games in 2019 because my son, Jordy, was playing and I wanted to be part of his experience. Coaching him and the rest of the delegation quickly became more than just baseball, it was an opportunity to help create something meaningful for Jewish athletes coming together from across North America.
What does volunteering mean to you personally?
Volunteering means showing up for something bigger than myself - giving time, energy, and leadership so kids can have an experience they’ll remember for the rest of their lives. I’m fortunate to have the flexibility to give back, and the JCC Maccabi Games feels especially important because it builds community and Jewish pride at a time when that connection matters more than ever.
What have you found most rewarding about the experience?
The most rewarding part is seeing what the Games unlock for the athletes - confidence, friendships, and a sense of belonging. They’re not only competing; they’re part of a delegation, getting billeted, cheering for other teams, and taking part in opening and closing ceremonies. Watching their faces in those moments reminds me why the work matters.
From your perspective, what makes people show up and stay engaged?
People stay engaged when they can see the impact clearly - when they feel connected to the kids, the team, and the mission behind the Games. Consistency matters too: being present, keeping commitments, and creating a culture where volunteers feel valued and part of a strong group working toward a shared goal.
Have you noticed anything that really drives participation or keeps kids and families involved?
A big driver is that the Games offers more than a tournament, it’s an all-in experience. Families see their kids come home with new friends, stronger identity, and memories that stick. Even now that Jordy has aged out and is playing university baseball, when he reflects on his best baseball experiences - across all the travel he’s done - he still mentions the JCC Maccabi Games.
What would you say to someone thinking about volunteering but not sure where to start?
Start small and say yes to one role - help at a practice, support logistics, or join a committee. You don’t need to know everything on day one; you just need to care and be reliable. The biggest thing is showing up consistently, because that’s what creates trust and momentum, and it’s also how you end up realizing how much you get back from the experience.
What’s been your favourite moment or memory from volunteering so far?
One moment I’ll never forget is 2019, when I was able to put a gold medal around Jordy’s neck after Canada won its first-ever gold medal in baseball at the Games. I remember trying to say something and not being able to speak through the tears. It was a powerful reminder of what these kids are capable of, and why it’s worth doing the work to create that experience for the next group of athletes.
We’re grateful to have Michael on the team and proud to spotlight his impact this National Volunteering Week.
