How well do we know basketball fans in the US?

October 20, 2023
Jessa Morris

We’re getting into the hearts and minds of basketball fans in the US with data from SponsorPulse. Find out how they spend their downtime, which causes they care most about, and how brands can connect with them through other passion points.

What the data means for brands

Basketball fans in the US are multifaceted, with interests and passion points that span well beyond sport. Understanding other areas of interest provides brands with the playbook of other opportunities to surprise and delight fans through other passion points.

Key Takeaways

Basketball fans are sports enthusiasts, over-indexing on sport participation across the board.
48% of Basketball fans have played basketball in the past 12 months. That means there are actually more non-basketball players who are fans of the sport, which stresses the importance of diversifying your connection plan.
Basketball fans get out in the community and participate in a number of different activities. Intercepting them at the movies or concerts will give you a strong likelihood of reaching them.
These fans like to relax and unwind, they love to cook and are likely to watch comedies and documentaries.
These fans are very cause-concious, and significantly more likely to donate and support local community issues.