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The Masked Dancer
ⓘProperty’s rank of all available properties within your specific search.
ⓘProprietary score based on key health metrics to simplify property comparisons.18
ⓘOpportunity Value uses consumer and deal data to estimate the investment required to be in the top 25% of the property’s brand sponsors.$MM
ⓘTotal annual property reach
BEHAVIOR & INTERESTAMONG ENGAGED
ⓘIntensity is the % of those who engage that do so weekly or more, while momentum is the % of those who engage with a growing interest in the property.
EMOTIONAL CONNECTIONAMONG ENGAGED
ⓘIdentify the % of those who engage who are excited about the property today, relative to the % that are passionate about the property.
POTENTIAL SPONSOR IMPACTAMONG ENGAGED
ⓘBenchmark your expectations and performance against the % of those who engage who state they’d be impacted by a brand sponsorship.
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