Every month, we go in-field and speak directly to 30,000+ people across 18 countries. These people are aged 13-64 and are geographically and demographically representative of their respective countries. To ensure that we continue to provide a fresh data sample, all SponsorPulse™ respondents are required to have not participated in a consumer survey in the past 6 months. We also track survey satisfaction among respondents monthly to ensure that we keep respondents engaged, producing the highest quality responses. We partner with global leading panel provider Dynata to ensure quality and integrity of our data.