SEO & Content Manager, SponsorPulse
WWE viewership has been on the decline. Examining consumer data, we identify the top growth opportunities.
It’s no secret the WWE’s ratings have been on the decline since their late ‘90s heyday.
The reasons why viewers have stopped watching range from it being too cartoonish to drab story lines. But ultimately fewer viewers have led to a drop in market cap, leaving the WWE no choice but to focus on higher-quality narratives to win back their former viewers.
But where should they begin? Consumer data is a great place to get started for brands trying to understand their current strengths and growth opportunities.
Leveraging the SponsorPulse platform, we look at core demographic data to get a feel for where and with whom the WWE is driving engagement.
With the ability to drill down and compare by country, geographic specific region, or state, we can understand where customers are most engaged.
In the case of the WWE, we can see that it’s most popular in the Northeastern and Southern States, with both sitting at a 40% engagement rate.
Understanding where consumers are most engaged helps identify areas of opportunity to host new events or activations.
Looking more closely at demographic data, we can start to understand how the WWE resonates in the market and with who. Younger males seem to be the primary audience, revealing significant growth opportunities among the less engaged.
Interestingly, a look at momentum reveals that some of the actions WWE has been taking are working to drive positive traction with the older, less engaged demographics.
This hints that some of the action WWE is taking has worked to reach and engage new fans.
Gaining a holistic understanding of your current strengths and areas for opportunity, not only allows you to gauge the effectiveness of your current initiatives more accurately, it can shed light on opportunities you didn’t know existed.
The SponsorPulse platform is updated monthly, with over 19 million data points, so you are armed with fresh data to help evaluate your efforts and guide future decision making.
Want to see how you can leverage SponsorPulse to identify growth opportunities? Start your free trial today.