Top 50 Most Marketable Properties

The Top 50 Most Marketable (50MM) platform enables sports marketers to make sponsorship decisions more quickly and intelligently through the application of in-depth data analysis, advanced social media monitoring, and real-world consumer insights.

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#01
35.6
Opportunity Score

FIFA World Cup

#02
31.2
Opportunity Score

Summer Olympic Games

#03
31.1
Opportunity Score

NBA - National Basketball Association

#04
30.5
Opportunity Score

Real Madrid C.F.

#05
30.2
Opportunity Score

FC Barcelona

#06
28.8
Opportunity Score

Champions League

#07
28.7
Opportunity Score

UEFA European Championship

#08
27.3
Opportunity Score

Liverpool F.C.

#09
27.1
Opportunity Score

English Premier League

#10
27
Opportunity Score

Manchester United F.C.

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Top 50MM Properties

The 2021 Top 50 Most Marketable Properties list highlights the global consumer view of properties that offer brands the greatest sponsorship opportunities. These properties provide global reach with frequency of engagement, high levels of excitement and passion, healthy degrees of momentum and impact, as well as offering brands a unique opportunity to convert consumers into advocate customers.

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Top 50 Most Marketable Sport Properties
#01
35.6
Opportunity Score

FIFA World Cup

#02
31.2
Opportunity Score

Summer Olympic Games

#03
31.1
Opportunity Score

NBA - National Basketball Association

#04
30.5
Opportunity Score

Real Madrid C.F.

#05
30.2
Opportunity Score

FC Barcelona

#06
28.8
Opportunity Score

Champions League

#07
28.7
Opportunity Score

UEFA European Championship

#08
27.3
Opportunity Score

Liverpool F.C.

#09
27.1
Opportunity Score

English Premier League

#10
27
Opportunity Score

Manchester United F.C.

#11
27
Opportunity Score

League of Legends

#12
26.9
Opportunity Score

Winter Olympic Games

#13
24.7
Opportunity Score

La Liga

#14
24.6
Opportunity Score

Scuderia Ferrari

#15
23.9
Opportunity Score

Los Angeles Lakers

#16
23.7
Opportunity Score

Manchester City F.C.

#17
23.6
Opportunity Score

Formula One

#18
23.2
Opportunity Score

FIFA Women's World Cup

#19
23.2
Opportunity Score

Juventus C.F.

#20
23.1
Opportunity Score

WWE - Wrestling

#21
22.9
Opportunity Score

A.C. Milan

#22
22.6
Opportunity Score

FC Bayern Munich

#23
22.5
Opportunity Score

Chelsea F.C.

#24
22.4
Opportunity Score

Inter Milan

#25
22.4
Opportunity Score

IPL - Indian Premier League

#26
21.7
Opportunity Score

ICC World Cricket League

#26
21.5
Opportunity Score

UFC - Ultimate Fighting Championship

#28
21.4
Opportunity Score

Red Bull Racing

#29
21.3
Opportunity Score

FIBA Basketball World Cup

#30
21.3
Opportunity Score

World Table Tennis Championships

#31
21.1
Opportunity Score

Arsenal F.C.

#32
20.8
Opportunity Score

Serie A

#33
20.6
Opportunity Score

Bundesliga

#34
20.4
Opportunity Score

Mercedes AMG Petronas

#35
20.4
Opportunity Score

Call of Duty World League

#36
20.3
Opportunity Score

UEFA Europa League

#37
20.2
Opportunity Score

NFL - National Football League

#38
20.1
Opportunity Score

Atletico Madrid

#39
20.1
Opportunity Score

WTA - Women's Tennis Association

#40
19.9
Opportunity Score

ATP - Association of Tennis Professionals

#41
19.6
Opportunity Score

Paralympic Games

#42
19.5
Opportunity Score

US Open Tennis

#43
19.2
Opportunity Score

Australian Open Tennis

#44
19.1
Opportunity Score

Wimbledon Tennis

#45
19
Opportunity Score

Paris Saint-Germain F.C.

#46
18.9
Opportunity Score

Moto GP

#47
18.8
Opportunity Score

Chicago Bulls

#48
18.7
Opportunity Score

French Open Tennis

#49
18.7
Opportunity Score

ICC - International Cricket Council

#50
18.5
Opportunity Score

McLaren Raccing

Methodology

More than 360,000 people worldwide (aged between 13 and 64) influenced this year’s list. To settle on the final 50, SponsorPulse surveyed consumers on more than 500 major sport leagues, teams and tournaments across 18 countries. The methodology studies the perception of consumers to accurately determine the population’s behaviours and emotions towards the property, as well as how they react to that property’s sponsors. SponsorPulse’s Opportunity Score – a universal currency that enables the instant measurement and comparison of sponsorship properties – is based on seven key property health metrics: engagement, intensity, momentum, passion, excitement, consideration, and favourability.

The Opportunity Score attributes a different weighting to each metric to provide immediate context on the size and significance of a sponsorship opportunity.

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