Brand & Partnerships, SponsorPulse
Using SponsorPulse data, we examined the top purchasing categories that would benefit the most from a partnership with the Macy's Thanksgiving Day Parade in New York.
Due to the COVID-19 pandemic, this years Macy's Thanksgiving Day Parade will be staged as a television event rather than the usual live, in-person spectacle that the world has become familiar with since 1924. Presented by U.S. department store Macy's, the world’s largest parade is engaged by a whopping 60% of New Yorkers each year, demonstrating the extensive reach that the property has in The Empire State.
According to SponsorPulse Opportunity Scores, the following is a list of the top 5 categories that would benefit most from a future partnership with the second-oldest Thanksgiving parade in the country:
1) Banking (51)
2) Telecommunications (48)
3) Fantasy Gaming (47)
4) Cryptocurrency (46)
5) High Performance Apparel (44)