Content Marketing Specialist, SponsorPulse
With news of NBA Bubble teams using social media to innovatively activate sponsorships, we generated a list of which social media platforms strike best with NBA fans.
National Basketball Association (NBA) Bubble teams are leveraging social media to satisfy sponsor needs in a time when creativity and innovation are paramount to success. SponsorPulse data shows that 50%-80% of Americans who engage with social media platforms also engage with the NBA. The social media application that scores greatest in this measurement, WeChat, has also received much attention over the past few days.