Global Lead, SponsorPulse
The Buffalo Bills have decided to name their home field "Bills Stadium" until a new sponsor is found. Our data presents the top categories that would benefit from a partnership with the Western New York franchise.
.png)
.svg)
The Buffalo Bills and New Era Cap have ended their naming rights agreement, making way for a new partner to capitalize on the uniqueness of the Bills franchise and connect with the passionate Bills mafia.
Here are the top 5 categories (of more than 60) who stand to gain the most from a partnership with the Bills:
1. Fantasy / gaming (72%)
2. Financial institutions (61% - 67%)
3. Home goods (65%)
4. Telecommunications (60%)
5. Sporting goods (60%)
Similar posts
Buffalo Bills vs Cleveland Browns. The emotional connection of both teams and their respective fan groups.
SponsorPulse Content Series | MotoGP – a serious competitor for sponsorship dollars in the motorsport world?
SponsorPulse Content Series | Uncovering the Triple Crown of Motorsport
SP Guest Insight: Does Japan present the greatest sponsorship opportunity for Tokyo 2020?