August 20th, 2020

Adam Mitchell

Global Lead, SponsorPulse

Buffalo Bills and New Era Cap end naming rights agreement

The Buffalo Bills have decided to name their home field "Bills Stadium" until a new sponsor is found. Our data presents the top categories that would benefit from a partnership with the Western New York franchise.

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Buffalo Bills and New Era Cap end naming rights agreement

Buffalo Bills and New Era Cap end naming rights agreement

The Buffalo Bills and New Era Cap have ended their naming rights agreement, making way for a new partner to capitalize on the uniqueness of the Bills franchise and connect with the passionate Bills mafia.

Here are the top 5 categories (of more than 60) who stand to gain the most from a partnership with the Bills:
1. Fantasy / gaming (72%)
2. Financial institutions (61% - 67%)
3. Home goods (65%)
4. Telecommunications (60%)
5. Sporting goods (60%)

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