Global Lead, SponsorPulse
The Buffalo Bills have decided to name their home field "Bills Stadium" until a new sponsor is found. Our data presents the top categories that would benefit from a partnership with the Western New York franchise.
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The Buffalo Bills and New Era Cap have ended their naming rights agreement, making way for a new partner to capitalize on the uniqueness of the Bills franchise and connect with the passionate Bills mafia.
Here are the top 5 categories (of more than 60) who stand to gain the most from a partnership with the Bills:
1. Fantasy / gaming (72%)
2. Financial institutions (61% - 67%)
3. Home goods (65%)
4. Telecommunications (60%)
5. Sporting goods (60%)
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