Content Marketing Specialist, SponsorPulse
Congratulations to those involved with the 107th edition of Le Tour de France as they finally commenced the Grand Depart in Nice this past weekend! Our data shows how important the cycling competition is to the host nation, as it presents the greatest opportunity for sponsors among all other sport properties in France.
As has become tradition, the most famous cycling event will conclude on September 20th down the Champs-Elysees in Paris. Best of luck to all those competing over the next three weeks!